Resources for Teachers - Marketing & Consumerism
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.