Resources for Teachers - Marketing & Consumerism

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Body Image, Marketing & Consumerism, Tobacco Marketing

Marketing to Teens: Marketing Tactics

This activity helps teenagers develop an awareness of marketing tactics aimed at teens.
Marketing & Consumerism

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Marketing & Consumerism

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Food Marketing, Marketing & Consumerism

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
Marketing & Consumerism