General Information

Artificial intelligence, or AI, uses computer algorithms trained on data sets to complete tasks with little human help.

Audio media, such as music and podcasts, share the power to communicate deeply and personally with listeners, often using sound and words to tell stories and set moods. Both forms have been fundamentally changed by digital technology, which has made content abundant and accessible, mainly through mobile devices and streaming. These digital changes mean that algorithms and platform rules are now major forces in deciding what listeners discover and consume. 

Interactive media, such as games and social media, use many of the same "rules of notice" as visual and video media, but also use “rules of action” that both allow users to make choices but also limit and influence those choices.  

The way we get our news has changed dramatically because of the internet. While TV is still the most popular news source for Canadians overall, younger Canadians rely mostly on social media.

Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.