Resources for Teachers - Marketing & Consumerism

Reading Media

In this lesson, students are introduced to the idea of “reading media” through a medium’s rules of notice and the maker’s framing choices of what to include and what to emphasize. After a modeled and then guided introduction to these ideas, students analyze a work to identify how it uses rules of notice and framing and consider what meaning these choices communicate.

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

Gender Representation, Marketing & Consumerism, Stereotyping, Television

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Body Image, Gender Representation, Marketing & Consumerism, Online Marketing, Violence

Kids, Alcohol and Advertising: Messages About Drinking

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Alcohol Marketing, Marketing & Consumerism