Resources for Teachers - Marketing & Consumerism

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Body Image, Cyberbullying, Digital Health, Diversity in Media, Excessive Internet Use, Food Marketing, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Ethics, Professional Development, Resources, Social Networking, Video Games

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Alcohol Marketing, Marketing & Consumerism

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.

Marketing & Consumerism