Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Healthy Food Web
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.