Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Can You Spot the Ad?
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
Adversmarts: Understanding Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.