Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Reading Media
In this lesson, students are introduced to the idea of “reading media” through a medium’s rules of notice and the maker’s framing choices of what to include and what to emphasize. After a modeled and then guided introduction to these ideas, students analyze a work to identify how it uses rules of notice and framing and consider what meaning these choices communicate.Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.