Resources for Teachers - Marketing & Consumerism

Kids, Alcohol and Advertising - Lesson 2: Young Drinkers

In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Alcohol Marketing, Marketing & Consumerism

Click if You Agree (Grades 7-9)

Think you know how to read and understand privacy policies and terms of use? Learn how to make sense of legal documents for websites and apps with this interactive game.

Cyber Security, Digital Citizenship, Intellectual Property, Internet & Mobile, Marketing & Consumerism, Music, Privacy, Social Networking, Video Games

Ads That Don’t Look Like Ads

In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.
Internet & Mobile, Marketing & Consumerism, Online Marketing

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

Body Image, Gender Representation, Marketing & Consumerism, Tobacco Marketing

Media Literacy for the 2024 Provincial General Election in British Columbia

This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic;  several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.
Authenticating Information, Journalism & News, Marketing & Consumerism