Resources for Teachers - Marketing & Consumerism

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Gender Representation, Marketing & Consumerism, Tobacco Marketing

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

Body Image, Gender Representation, Marketing & Consumerism, Tobacco Marketing

Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Food Marketing, Marketing & Consumerism

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Ads That Don’t Look Like Ads

In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.
Internet & Mobile, Marketing & Consumerism, Online Marketing