Ads That Don’t Look Like Ads
Level: Grades 5-9
Duration: 1 ½ to 2 hours, plus time for the assessment activity
About the author: Matthew Johnson, Director of Education, MediaSmarts
This lesson plan is part of the Close Reading Media Across the Curriculum program. Funding provided by the Government of Ontario.
Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Marketing to Teens: Gotta Have It!
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.