Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.
Tobacco Labels
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
Kids, Alcohol and Advertising: Messages About Drinking
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.