What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.
Marketing to Teens: Gender Roles in Advertising - Lesson
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
Watching the elections
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.