To introduce students to the use and prevalence of sexuality in advertising.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Today’s kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they’re targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be “cool.”
This lesson helps students become more aware of the media’s role in determining what, and who, are perceived as being cool.
To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.