Resources for Teachers - Marketing & Consumerism

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

Buy Nothing Day

In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.

The Price of Happiness - Lesson

In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.