Resources for Teachers - Marketing & Consumerism

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Truth or Money - Lesson

In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.

What is this cereal box saying? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Looking At Food Advertising - Lesson

This lesson introduces students to the ways in which advertising can affect their food choices.