Resources for Teachers - Marketing & Consumerism
In this lesson students identify how we associate social status with designer and brand name products, and how we believe others perceive us by what we wear.
This introductory lesson helps students understand how pervasive and influential advertising is in our culture and how teenagers are actively targeted by advertisers.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
In this lesson students explore what’s hidden behind advertising messages by analysing and creating parody advertisements.
This lesson helps teens become active consumers by encouraging them to ‘talk back’ to advertisers when they have concerns.