Resources for Teachers - Marketing & Consumerism

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

What is this cereal box saying? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Looking At Food Advertising - Lesson

This lesson introduces students to the ways in which advertising can affect their food choices.

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

The Pornography Debate: Controversy in Advertising - Lesson

To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.