Resources for Teachers - Marketing & Consumerism

Ads That Don’t Look Like Ads

Level: Grades 5-9

Duration: 1 ½ to 2 hours, plus time for the assessment activity

About the author: Matthew Johnson, Director of Education, MediaSmarts

This lesson plan is part of the Close Reading Media Across the Curriculum program. Funding provided by the Government of Ontario.

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

The Price of Happiness - Lesson

In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.