On The Loose: A Guide to Life Online For Post-Secondary Students
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
Online Marketing to Kids: Strategies and Techniques
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
Marketing to Teens: Talking Back
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.