Resources for Teachers - Marketing & Consumerism

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Advertising All Around Us - Lesson

This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

Buy Nothing Day

In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.