In this lesson, students investigate how tobacco companies frame their products in different ways for different audiences.

In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, making their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

This lesson helps students understand how self-image can influence lifestyle choices.