Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Relationships and Sexuality in the Media
In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.