What is this cereal box saying? Printable activity sheet
This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.
The Price of Happiness - Lesson
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
TV Dads: Immature and Irresponsible? - Lesson
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
Talking to kids about advertising
Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."