The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Close Reading Genre
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.