Resources for Teachers - Marketing & Consumerism

Alcohol on the Web - Lesson

In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Body Image, Cyberbullying, Digital Health, Diversity in Media, Excessive Internet Use, Food Marketing, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Ethics, Professional Development, Resources, Social Networking, Video Games

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Marketing to Teens: Gotta Have It!

In this lesson students identify how we associate social status with  brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal. 

Marketing & Consumerism

Body Positive Ads

This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Body Image, Marketing & Consumerism