Resources for Parents - Marketing & Consumerism
Surely you’ve heard of Inspector Spacetime, the cult British TV series that’s run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that’s created blogs, videos and music devoted to it. Oh, and one more thing – it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Educate your kids about advertising and how marketers target young people
Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
Family guidelines for new tech devices
“We used (this) contract in our home when my son got his first smartphone… it’s a great resource.” - Kim Schiffman, editor-in-chief at Today’s Parent