Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
On The Loose: A Guide to Life Online For Post-Secondary Students
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
Parenting Princesses
If you haven’t seen the story of the Hot Dog Princess that has been making the rounds of the Internet, I suggest you read this Buzzfeed article. To summarize: it was “Princess Week” at five-year-old Ainsley’s dance class and she decided to wear a hot dog costume. As a parent, this is the kind of youthful impertinence I can get behind. After all, THIS was a princess who really knew who she was, a princess that was not like other princesses, a #hotdogprincess.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.