
Managing media with tweens (10-13 years old)
Helping Kids Build Safe and Smart Digital Habits
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.

Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people

Managing media in middle childhood (6-9 years old)
Helping Kids Build Safe and Smart Digital Habits
Parents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.

Talk Back! How to Take Action on Media Issues
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.