Watching the Elections - Lesson
In this lesson students look at how elections are media events.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Close Reading Genre
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.Marketing to Teens: Gotta Have It!
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.