Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.