Resources for Teachers - Marketing & Consumerism

The Price of Happiness - Lesson

In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

On The Loose: A Guide to Life Online For Post-Secondary Students

On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.