Resources for Teachers - Marketing & Consumerism

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Food Marketing, Marketing & Consumerism

An inch wide and a mile deep

Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.

Marketing & Consumerism, Television

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
Marketing & Consumerism