Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Tobacco Labels
In this lesson, students debate the effectiveness of health warning labels on tobacco products.