About Us

MediaSmarts is a Canadian not-for-profit charitable organization for digital and media literacy. Our vision is that children, youth and trusted adults have the critical thinking skills to engage with media as active and informed digital citizens.

MediaSmarts has been developing digital and media literacy programs and resources for Canadian homes, schools and communities since 1996. Through our work we support adults with information and tools so they can help children and teens develop the critical thinking skills they need for interacting with the media they love.

MediaSmarts (formerly known as Media Awareness Network) came out of a TV violence initiative launched by the Canadian Radio-television and Telecommunications Commission (CRTC) in the early 1990s.

For over 20 years MediaSmarts has been producing award-winning resources and programs. This section showcases the recognition we have received for our work.

MediaSmarts is governed by an elected, volunteer Board of Directors, which includes representatives of leading media companies and stakeholder sectors, including education, libraries, and community and youth-serving organizations.

We are honoured that Her Excellency the Right Honourable Mary Simon, Governor General of Canada, granted viceregal patronage to MediaSmarts in September 2023.

MediaSmarts' ability to deliver high-quality programs and resources is based on the expertise and dedication of the dynamic group of professionals listed here.

MediaSmarts is dedicated to giving Canadians the confidence and tools they need to safely and wisely navigate the digital world. We are trusted, connected and creative.

MediaSmarts has a small but mighty team based in Ottawa. This talented group of creative individuals produces and disseminates our award-winning resources and programs used in thousands of homes and classrooms across Canada and around the world.