Resources for Teachers - Marketing & Consumerism

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Gender Messages in Alcohol Advertising - Lesson

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.

What is this cereal box saying? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Advertising All Around Us - Lesson

This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.