Buy Nothing Day
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
The Price of Happiness - Lesson
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.