Resources for Teachers - Marketing & Consumerism

Junk Food Jungle

This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.

Looking At Food Advertising - Lesson

This lesson introduces students to the ways in which advertising can affect their food choices.

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Truth or Money - Lesson

In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.