Resources for Teachers - Marketing & Consumerism

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Body Image, Marketing & Consumerism, Tobacco Marketing

The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Body Image, Marketing & Consumerism, Stereotyping

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

What do Halloween costumes say?

This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.

Marketing & Consumerism, Stereotyping

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.

Marketing & Consumerism