Online Marketing to Kids: Strategies and Techniques
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.
Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.