Resources for Teachers - Marketing & Consumerism

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Body Image, Marketing & Consumerism, Tobacco Marketing

Alcohol Advertising Online

In this lesson, students their personal experiences with alcohol influencers and then analyze some examples of paid and unpaid influencer posts featuring alcohol. They learn about the CRTC Code for Broadcast Advertising of Alcoholic Beverages to understand current Canadian regulations and then explore the ethical and regulatory issues around regulating alcohol promotion in social media.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Close Reading Genre

The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Body Image, Cyberbullying, Digital Health, Diversity in Media, Excessive Internet Use, Food Marketing, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Ethics, Professional Development, Resources, Social Networking, Video Games

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Marketing & Consumerism