Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Talking to kids about advertising
Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."