Resources for Teachers - Marketing & Consumerism

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Marketing to Teens: Marketing Tactics - Lesson

This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.

Click if You Agree (Grades 7-9)

Think you know how to read and understand privacy policies and terms of use? Learn how to make sense of legal documents for websites and apps with this interactive game.

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.