Click if You Agree (Grades 7-9)
Think you know how to read and understand privacy policies and terms of use? Learn how to make sense of legal documents for websites and apps with this interactive game.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
The Price of Happiness - Lesson
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
Online Marketing to Kids: Strategies and Techniques
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
Buy Nothing Day
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.