Resources for Teachers - Marketing & Consumerism

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Marketing to Teens: Marketing Tactics

This activity helps teenagers develop an awareness of marketing tactics aimed at teens.

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.