Resources for Teachers - Marketing & Consumerism

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Favourite Sports and Athletes: Introduction to Sports Media - Lesson

This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Eating Under the Rainbow

Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.