Resources for Teachers - Marketing & Consumerism

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.