Resources for Teachers - Marketing & Consumerism

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Kids, Alcohol and Advertising: Messages About Drinking

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.