Resources for Teachers - Marketing & Consumerism

Alcohol on the Web - Lesson

In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

Gender Representation, Marketing & Consumerism, Stereotyping

Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Click if You Agree (Grades 7-9)

Think you know how to read and understand privacy policies and terms of use? Learn how to make sense of legal documents for websites and apps with this interactive game.

Cyber Security, Digital Citizenship, Intellectual Property, Internet & Mobile, Marketing & Consumerism, Music, Privacy, Social Networking, Video Games

Media Literacy for the 2024 Provincial General Election in British Columbia

This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic;  several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.
Authenticating Information, Journalism & News, Marketing & Consumerism