Resources for Teachers - Marketing & Consumerism
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.