This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
Marketing & Consumerism
Media risks
The risks that kids encounter in media fall into four categories:
Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media;
Conduct risks that come from what kids do or how they interact with other users;
Consumer risks related to money, advertising, and data collection;
Media risks
The risks that kids encounter in media fall into four categories:
Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media;
Conduct risks that come from what kids do or how they interact with other users;
Consumer risks related to money, advertising, and data collection;
The holiday season is meant to be a time of joy, comfort, and togetherness. However, we also know it brings about stress too. It can be far too easy to get swept up in shopping and buying, and so the season can leave us feeling far too Grinch-like (before his heart grew in size, of course).
Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?
As part of digital media literacy, I think it is important to learn about financial literacy too. As our kids get older and we open bank accounts for them, they get jobs, buy their own items etc., having a sense of financial literacy is a must.
This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.