“Do you know this meme?” 

One of my kids once asked me that, many years ago, as they were discovering memes on the internet. They asked it as a simple question, but I couldn’t help but pause at their inquiry. It was a hugely popular meme – I have been online for many years, and I know many of us in my (ahem) age group use memes a lot (I’m sometimes referred to as an Xennenial, born in 1980, also called an elder millennial apparently. I think sometimes I’m considered Gen X too). We love memes! 

I have teens, but up until recently they didn’t have social media accounts (although, I suppose Discord may count as one). 

They hadn’t had much interest in the past, other than a few requests for Snapchat and Instagram that came and went almost as quickly as they were mentioned. But recently, my eldest asked again about Instagram and through conversations together it seemed like the logical time to get one.  

Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”