Resources for Teachers - Marketing & Consumerism
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Surely you’ve heard of Inspector Spacetime, the cult British TV series that’s run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that’s created blogs, videos and music devoted to it. Oh, and one more thing – it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.