Marketing to Teens: Gender Roles in Advertising - Lesson
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
Close Reading Genre
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.Marketing to Teens: Talking Back
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
Watching the Elections - Lesson
In this lesson students look at how elections are media events.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.