Resources for Teachers - Marketing & Consumerism

Watching the Elections - Lesson

In this lesson students look at how elections are media events.

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.