Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Click if You Agree (Grades 7-9)
Think you know how to read and understand privacy policies and terms of use? Learn how to make sense of legal documents for websites and apps with this interactive game.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Marketing to Teens: Talking Back
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.