Resources for Teachers - Marketing & Consumerism

What is this cereal box saying? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Eating Under the Rainbow

Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.