Resources for Teachers - Marketing & Consumerism

What do Halloween costumes say?

This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

Eating Under the Rainbow

Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.

Co-Co's AdverSmarts Teacher's Guide

Co-Co’s AdverSmarts: An Interactive Unit on Food Marketing on the Web is an educational game for young children. The purpose of the game is to teach five- to eight-year-olds how to recognize commercial websites that target kids through highly engaging and interactive Web environments.

Looking At Food Advertising - Lesson

This lesson introduces students to the ways in which advertising can affect their food choices.