Resources for Teachers - Marketing & Consumerism

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Watching the Elections - Lesson

In this lesson students look at how elections are media events.

Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.