Resources for Teachers - Marketing & Consumerism

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Watching the elections

Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.

Can You Spot the Ad?

In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.