What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Media Literacy for the 2024 Provincial General Election in British Columbia
This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic; several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Eating Under the Rainbow
Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.