Marketing & Consumerism
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.