Marketing to Teens: Gender Roles in Advertising - Lesson Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.

Length: 20 minutes


In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

Learning Outcomes

Students demonstrate:

  • an awareness of gender stereotypes that are used by advertisers to sell products
  • an understanding that advertisements are designed to deliver very specific messages to consumers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.