Resources for Teachers - Marketing & Consumerism
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
In this lesson students look at how elections are media events.