Resources for Teachers - Marketing & Consumerism
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
In this lesson students look at how elections are media events.
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.