Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.

Length: 40 minutes

Overview

In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.

Learning Outcomes

Students demonstrate:

• an awareness of the subtle tactics used by marketers to target consumers
• an awareness of how they respond to advertisements that use these methods

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.