Looking At Food Advertising - Lesson Lesson Plan

Level: Primary/Junior

Lesson Length: 40 minutes


This lesson introduces students to the ways in which advertising can affect their food choices. Working from television and magazine ads, students discuss the techniques used by advertisers to engage kids with products. Specifically, they assess the importance of "spokescharacters" and jingles as effective ways to build relationships with kids. As a class exercise, they create jingles and spokescharacters themselves for the foods they enjoy.

Learning Outcomes

Students demonstrate:

  • awareness of the methods used by advertisers to sell food products.
  • beginning awareness of how they are affected by food advertising.

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.