Can You Spot the Ad? Lesson Plan

Level: Grades K to 3

About the Author: This lesson was written for MediaSmarts by Eve Duchesne

Duration: 45-60 minutes

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.


In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Learning Outcomes

Students will demonstrate an understanding of:

  • what “branding” and “brands” are and how to recognize them
  • how to identify advertisements in different media
  • the goals and tactics of advertising

Home and School Connection

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.

Lesson Kit