Lesson Plan

Can You Spot the Ad?

Lesson Plan

Level: Grades K to 3

About the Author: This lesson was written for MediaSmarts by Eve Duchesne

Duration: 45-60 minutes

This lesson is part of USE, UNDERSTAND & CREATE: A Digital Literacy Framework for Canadian Schools.


In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.

Learning Outcomes

Students will demonstrate an understanding of:

  • what “branding” and “brands” are and how to recognize them
  • how to identify advertisements in different media
  • the goals and tactics of advertising

Home and School Connection

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.

Lesson Kit: