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As a family, we’re watching a lot less advertising these days – at least, I thought we were. That’s because most of our family watching is on Netflix, which has no commercials, and the few shows we watch on regular TV are recorded in advance and ads are skipped over. I can easily go months without being aware of what new movies are coming up, which new developments have occurred in the world of toothpaste, and what new packaging strides Coke and Pepsi have made.
In a house full of Lego, board games, basketballs and sidewalk chalk, it’s amazing how quickly boredom can set in. The magical screen seems to fix all – it’s like a siren song, constantly calling them, beckoning them with its flickering blue light.