January 2008 | MediaSmarts

$uper Bowl
Submitted by Matthew Johnson on 30 Jan 2008.

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

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Marketing & Consumerism, Sports
The evolution of 2.0
Submitted by Matthew Johnson on 25 Jan 2008.

The term “Web 2.0” was coined to describe (and, in part, predict) the rise in user-created content on the Net. Recently there have been two stories that show interesting developments in Web 2.0’s evolution: bumps in the road to the anticipated convergence with television, and the rise of 2.0 as alternative journalism.

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Internet & Mobile
Growing Up Online
Submitted by Matthew Johnson on 18 Jan 2008.

PBS’ Frontline will be showing Growing Up Online on Tuesday, January 22.

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Internet & Mobile
Young people talk back on sex ed
Submitted by MediaSmarts on 14 Jan 2008.

A contest asks young people to make videos showing their vision of what sex education should be.

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Media Production
Buried treasure
Submitted by MediaSmarts on 11 Jan 2008.

Why are movies so often unlike their trailers? The answer may surprise you.

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Shining a light on the unseen aspects of film-making
Submitted by MediaSmarts on 07 Jan 2008.

New York Times articles are good primers on film and sound editing.

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MNet's most popular web pages for 2007
Submitted by MediaSmarts on 04 Jan 2008.

MNet’s most popular offerings of 2007.

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Edward Boyd, 1914-2007
Submitted by MediaSmarts on 02 Jan 2008.

Profile of the late Edward Boyd, who pushed Pepsi to market to African Americans.

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