Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”
Two years into the COVID-19 pandemic, it is more clear than ever that dealing with the misinformation surrounding COVID-19 requires us to come at it from every possible angle. We have needed trusted voices to provide strong, clear and sharable counter-messaging on social media.
Parents could be forgiven for thinking that our children are born media literate. Kids take to digital devices like the proverbial ducks to water, quickly becoming expert at finding the videos and games they want, and it’s a rare baby shower that doesn’t feature Elsa or Elmo in one form or another.