My middle daughter hates looking over my shoulder when I’m on my Instagram account and seeing that I have many, many unwatched “stories.”

Stories in Instagram are usually short video clips that are temporary – they exist for 24 hours and then they are gone. You can save favourite stories as ‘highlights’ that live on your profile, but for the most part they’re intended to disappear.

This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It's unlikely, though, that there will be any charming underdogs in this year's Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?