Every year there is a specialized week called “Media Literacy Week.” Every year there is a new topic which we try to educate others about. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing & Consumerism Messages.”

When we were approached by the team at MediaSmarts about getting involved in this year’s Media Literacy Week, we immediately jumped at the chance to participate in this important initiative. Why? Because we are in a new era.

The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.