Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”

Two years into the COVID-19 pandemic, it is more clear than ever that dealing with the misinformation surrounding COVID-19 requires us to come at it from every possible angle. We have needed trusted voices to provide strong, clear and sharable counter-messaging on social media.

They say the future comes when you aren’t looking. This Media Literacy Week, we are reflecting on how the pandemic has changed how we interact with media and each other. Certainly a few years ago, not many of us could have imagined we’d be spending a fair portion of our lives doing video chats, which were considered obsolete and mostly reserved for keeping in touch with friends and family far away.

An interesting thing happened the other day. My husband was talking about some recent political events in the United States, and my kids and I didn’t know what he was talking about.

Parents could be forgiven for thinking that our children are born media literate. They are mediatized, certainly, even before they are born: it’s a rare baby shower that doesn’t feature Elsa or Elmo in one form or another. As for digital literacy, kids take to devices like the proverbial ducks to water, quickly becoming expert at finding the videos and games they want.

We’re living in a strange and uncertain time. Already, as parents, we’re feeling our way to the right set of rules and guidelines for screens and social media. But now that we’re facing an extended time of quarantine and social distancing, the rules are bending and changing every day.

A Day in the Life of the Jos is a comprehensive digital citizenship tutorial that prepares students in grades six to eight to deal with all of the issues they face when using digital technology – from online privacy, to cyberbullying, to recognizing what’s real and what’s fake online.

Two of the most important kinds of information we look for online are about health and science. Because most of us aren’t experts on these topics, we rely on people and organizations who are experts for good information. MediaSmarts has developed new resources to help youth and adults find and recognize good information on science and health online.

MediaSmarts is partnering with Facebook Canada to help Canadians become better informed readers in the digital age. False online content isn't a new problem, and it's not unique to Facebook, but it is up to all of us to fight it. Many of us lack the search, authentication and critical thinking skills we need to find accurate information online and to recognize false or misleading content. That’s why MediaSmarts has partnered with Facebook to help build the authentication skills of all Canadians.