Contemporary communication means that the boundaries of genre once controlled by conventions are being smashed as advertising enters journalism and live voices are replaced by texts or tweets. I believe these changes have made the key concepts more relevant and more important to understanding communication in the revolution of convergence. More than ever students need to understand the modes of communication and then obtain the necessary skills to do so in the convergence revolution.
To teach students to be media literate, they – and their teachers – need to be able to critically engage with media. That may seem obvious, but until last year teachers’ ability to use media texts in the classroom was extremely limited by the Copyright Act.
There’s an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it’s tap water, sometimes sea water; in recent versions it’s specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.