MediaSmarts Blog

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What happens when students investigate their own digital lives?

When adults talk about young people and screens, we often talk about them rather than with them.

So when I had the chance to speak with four students from a Grade 5/6 class at Glenmore Elementary School in Kelowna, BC, I wanted to hear what they had to say.

Gen Z is changing marketing: Here’s what that means for all of us

In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.