$uper Bowl

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

The evolution of 2.0

The term “Web 2.0” was coined to describe (and, in part, predict) the rise in user-created content on the Net. Recently there have been two stories that show interesting developments in Web 2.0's evolution: bumps in the road to the anticipated convergence with television, and the rise of 2.0 as alternative journalism.

Buried treasure

Why are movies so often unlike their trailers? The answer may surprise you.

Edward Boyd, 1914-2007

Profile of the late Edward Boyd, who pushed Pepsi to market to African Americans.