For 30 years, MediaSmarts has helped Canadians develop the skills they need to use, understand and engage with media critically and confidently.
Since 1996, we’ve worked with educators, parents, youth, researchers, community organizations, industry and government to respond to a media landscape that never stands still. From early conversations about advertising and media stereotypes to today’s challenges around AI, deepfakes, online hate and algorithmic influence, one thing has remained constant: digital media literacy is foundational to a healthy, inclusive and democratic society.
As we mark three decades of impact, we’re taking time to reflect on where we’ve been, celebrate the people who make this work possible and look ahead to what comes next.
Join Us!
Share your story:
Call for Testimonials
To mark our 30th anniversary, we’re inviting members of our community to share a short written or video testimonial about what MediaSmarts’ work has meant to them.
Support the work:
Donate
“It’s only digital media literacy.” From our democracy to our kids’ well-being, digital media literacy touches every part of our lives. Find out how to support our work.
Our history:
30 years of impact
Over the years, our work has evolved alongside the media environment itself. Learn how MediaSmarts has changed from 1996 to today.