MediaSmarts

As a non-profit organization, we depend on the generous support of our donors and sponsors to be able to continue to provide Canadian parents, teachers, and community leaders the confidence and tools they need to help children and teens safely and wisely navigate the digital world. We ask that you consider making a charitable donation to MediaSmarts this holiday season.

For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about the holidays. Our parent tip sheet “Surviving the Gimme Season” offers parents tip on how to control holiday consumerism.

MediaSmarts is pleased to announce its latest research, The Digital Well-Being of Canadian Families which focuses on the strategies and challenges of digital parenting today.

Adversmarts: Understanding Food Advertising Online (Grades 2-3) In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention.

The Digital and Media Literacy Outcomes section of our website shows how our resources meet curriculum outcomes for different subjects in each province and territory.

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Knowing My Password

Posted on 10 December, 2018

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Doing Good with Social Media

Posted on 14 November, 2018

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Explore Digital and Media Literacy

Digital & Media Literacy Fundamentals

Welcome to the “fundamentals” section of our website, where we bring together the various concepts and competencies that define what it is to be literate in today’s complex media culture. Here we explore digital literacy and media literacy and their underlying aspects and principles.

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Marketing & Consumerism

Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.

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