Lesson Plan

Marketing to Teens: Gotta Have It! Designer & Brand Names - Lesson

Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development. 

Length: 40 minutes


In this lesson students identify how we associate social status with designer and brand name products, and how we believe others perceive us by what we wear.

Learning Outcomes

Students demonstrate:

  • an understanding of the links between status, consumption and advertising
  • an awareness of our own feelings and perceptions regarding what advertisers tell us we ‘must have’

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit: