Every year there is a specialized week called “Media Literacy Week.” Every year there is a new topic which we try to educate others about. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing & Consumerism Messages.”

When we were approached by the team at MediaSmarts about getting involved in this year’s Media Literacy Week, we immediately jumped at the chance to participate in this important initiative. Why? Because we are in a new era.

Trend Micro’s "What's Your Story?" Contest Awards $10,000 to a Trio of Ottawa High School Students: Poetry Performance Video Highlights the Internet’s Impact on a Generation

For the last 3 years, we’ve been asking young people across the US and Canada to tell us in 2 minutes or less their stories about safe, responsible technology use. They’ve responded with enthusiasm and creativity; they’ve entertained and moved us. This year, the What’s Your Story? video contest continues in the same format that’s worked so well so far. But we’ve changed a few things, hopefully for the better.

Since at least the days of Birth of a Nation (1915), Hollywood has turned to history for material. A quick survey of this year's Academy Award nominations shows that this is as true now as ever, with five out of the nine nominees for Best Picture – Argo, Django Unchained, Les Miserables, Zero Dark Thirty and odds-on favourite Lincoln – based in history in some way. Their approaches vary, of course, with the history-as-backdrop approach of Les Miserables, the revenge fantasy of Django Unchained, the academic character study of Lincoln, the docudrama of Zero Dark Thirty and the history-as-thriller of Argo.

The beginning of another school year is approaching quickly, and as it does many parents are beginning to wonder how they can help their kids ease out of summertime media habits. In addition to having to establish new rules for media use, parents may also face a barrage of requests and questions from their kids regarding digital technology, such as: Am I old enough to have a cell phone? Can I bring it to school? How about my iPod? What about Facebook -- all my friends are on it, I need it to talk to them about my homework!

The classic 1985 science fiction novel Ender's Game is one of several books of that period that foresaw both the advent of the Internet and its eventual importance in society. While certain aspects of its portrayal seem dated – in particular, it more resembles the text-based bulletin board systems of the time than today's graphic Web – one element stands out as being particularly prescient: the use of the Internet to allow youth to participate fully in society. While today's young people aren't using the Internet to take over the world, as the characters in the novel do, they are increasingly using it to change the world, and more and more teachers are using the Internet to bring civic engagement into the classroom.

Just a short while ago, concern with online predators was so dominant that anyone trying to draw attention to the problem of cyberbullying felt like a voice in the wilderness. In the last few years, though, new research has not only provided a more realistic picture of the risks of online sexual solicitation; but has also raised awareness on the severity of cyberbullying. Unfortunately, all of the media attention that is now focused on cyberbullying runs the risk of making public perceptions on this issue as narrow and inaccurate as they were towards online predation.

For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about Christmas. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents.

Malcolm Gladwell's recent New Yorker article “Small Change” has set the blogosphere buzzing with its strongly stated argument that social networks such as Facebook and Twitter will not usher in a new age of social activism, as some digital evangelists have proposed, but that they and the relationships they foster are actually detrimental to real social change. As Gladwell puts it, "The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo."