Advertising and Male Violence
Level(s): Grades 11 - 12
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
To make students aware of the ways in which male violence is used and promoted in advertising.
Students will demonstrate:
- an awareness of various violent male archetypes that are used in advertising.
- an understanding of the effects of media violence on young men.
- an understanding of the dominance of these violent archetypes in advertising that targets young men.
- an understanding of their own feelings toward these archetypes.
This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.