Advertising and Male Violence Lesson Plan

Level(s): Grades 11 - 12

Author: MediaSmarts

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This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.


To make students aware of the ways in which male violence is used and promoted in advertising.

Learning Outcomes

Students will demonstrate:

  • an awareness of various violent male archetypes that are used in advertising.
  • an understanding of the effects of media violence on young men.
  • an understanding of the dominance of these violent archetypes in advertising that targets young men.
  • an understanding of their own feelings toward these archetypes.

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.