Tourism 11

Curriculum Competencies

Students are expected to be able to do the following:

Applied Design

Understanding context

  • Engage in consumer-centred research and empathetic observation


  • Establish a point of view for a chosen design opportunity
  • Identify potential consumers, intended impact, and possible unintended negative consequences for a chosen tourism design opportunity
  • Identify criteria for success, constraints, and possible unintended negative consequences


  • Identify gaps to explore in the tourism industry
  • Generate ideas and enhance others’ ideas to create possibilities
  • Critically analyze how competing social, ethical, and community factors may impact design
  • Screen ideas against criteria and constraints, and prioritize them for prototyping
  • Collaborate with potential consumers throughout the design process when possible


  • Identify and use a variety of sources of inspiration and information
  • Compare, select, and employ techniques that facilitate a given task or process
  • Develop a product plan and/or service plan that includes key stages and resources


  • Identify and obtain critical feedback from multiple sources, both initially and over time
  • Based on feedback received and evaluated, make changes to product and/or service plan or processes as needed


  • Identify tools, technologies, materials, processes, and time needed for development and implementation
  • Use project management processes when working individually or collaboratively to coordinate processes
  • Share progress to increase opportunities for feedback, collaboration, and, if applicable, marketing


  • Decide on how and with whom to share or promote their product or service, their creativity, and, if applicable, their intellectual property
  • Critically reflect on their design thinking and processes, and identify new design goals
  • Assess their ability to work effectively, both individually and collaboratively

Applied Skills

  • Apply safety procedures for themselves, co-workers, and consumers in both physical and digital environments
  • Identify and assess skills needed for design interests, and develop specific plans to learn or refine them over time
  • Demonstrate the ability to apply a framework for problem solving

Applied Technologies

  • Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for the task at hand
  • Evaluate impacts, including unintended negative consequences, of choices made about technology use
  • Analyze the role and personal, interpersonal, social, and environmental impacts of technologies in societal change
  • Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies

MediaSmarts Resources


Students are expected to know the following:

  • design for tourism and hospitality services and products
  • consumer types
  • factors that influence tourism products and services and consumer choices
  • evolving sectors of the tourism industry in a changing marketplace
  • economic influence of tourism
  • characteristics of services as distinct from goods
  • local factors in the evolution of tourism over time
  • agencies that influence the development, management, and marketing of tourism products, services, and destinations
  • marketing considerations and strategies for industry management
  • marketing through evolving industry technologies
  • First Peoples tourism and the local/provincial market and economy
  • cultural sensitivity and etiquette, including ethics of cultural appropriation
  • hospitality and communication skills to interact effectively with local and international tourists
  • event planning, coordination, and facilitation skills
  • interpersonal and public relations skills to promote products or services and to interact with potential customers
  • career options in marketing and promotions

MediaSmarts Resources