Marketing to Teens: Talking Back - Lesson
Level(s): Grades 8 - 12
Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.
Length: 30 minutes
This lesson helps teens become active consumers by encouraging them to ‘talk back’ to advertisers when they have concerns.
- an understanding of the importance of being active consumers through ‘talking back’ to advertisers and voicing their concerns and comments
- an appreciation of the power consumers have to influence advertisers
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.