Marketing to Teens: Talking Back - Lesson Lesson Plan

Marketing & Consumerism

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.

Length: 30 minutes

Overview

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Learning Outcomes:

Students demonstrate:

  • an understanding of the importance of being active consumers through 'talking back' to advertisers and voicing their concerns and comments
  • an appreciation of the power consumers have to influence advertisers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit