Marketing to Teens: Talking Back - Lesson

Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development. 

Overview

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Learning Outcomes:

Students demonstrate:

• an understanding of the importance of being active consumers through 'talking back' to advertisers and voicing their concerns and comments
• an appreciation of the power consumers have to influence advertisers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit:

Lesson_Marketing_Teens_Talking_Back.pdf