Marketing to Teens: Gotta Have It! Designer & Brand Names - Lesson
Level(s): Grades 8 - 12
Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.
Length: 40 minutes
In this lesson students identify how we associate social status with designer and brand name products, and how we believe others perceive us by what we wear.
- an understanding of the links between status, consumption and advertising
- an awareness of our own feelings and perceptions regarding what advertisers tell us we ‘must have’
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.