Media Design 11

Curricular Competencies

Students are expected to be able to do the following:

Applied Design

Understanding context

  • Engage in user-centered research and empathetic observation
  • Participate in reciprocal relationships throughout the design process


  • Establish a point of view for a chosen design opportunity
  • Identify potential users, intended impact, and possible unintended negative consequences
  • Make inferences about premises and constraints that define the design space


  • Identify gaps to explore a design space
  • Generate ideas and add to others’ ideas to create possibilities, and prioritize them for prototyping
  • Critically analyze how competing social, ethical, and community factors may impact design
  • Work with users throughout the design process


  • Identify and apply sources of inspiration and information
  • Choose an appropriate form and level of detail for prototyping, and plan procedures for prototyping multiple ideas
  • Analyze the design for the life cycle and evaluate its impacts 
  • Record iterations of prototyping


  • Identify and communicate with sources of feedback
  • Develop an appropriate test of the prototype
  • Apply critiques and evaluate design and make changes
  • Iterate the prototype or abandon the design idea


  • Identify appropriate tools, technologies, materials, processes, and time needed for production
  • Use project management processes when working individually or collaboratively to coordinate production


  • Share progress while creating to increase opportunities for feedback
  • Decide on how and with whom to share or promote product creativity, and, if applicable, intellectual property
  • Consider how others might build upon the design concept
  • Critically reflect on their design thinking and processes, and identify new design goals
  • Assess ability to work effectively both as individuals and collaboratively while implementing project management processes

Applied Skills

  • Apply safety procedures for themselves, co-workers, and users in both physical and digital environments
  • Identify and assess skills needed for design interests, and develop specific plans to learn or refine them over time

Applied Technologies

  • Explore existing, new, and emerging tools, technologies, and systems to evaluate suitability for their design interests
  • Evaluate impacts, including unintended negative consequences, of choices made about technology use
  • Analyze the role technologies play in societal change
  • Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies

MediaSmarts Resources


Students are expected to know the following:

  • design opportunities
  • media technologies for image development and design
  • elements of design
  • principles of design
  • ethical, moral, and legal considerations associated with using media arts technology for image, video, and sound development, including cultural appropriation
  • image-development strategies
  • personal interpretation of and preferences for selected media artworks
  • values, traditions, and the characteristics of various artists, movements, and periods
  • balance of aesthetic design with logical reasoning and practical application
  • technical, stylistic, symbolic, and cultural influences
  • media production through various stages of project development to enhance or change the project
  • standards-compliant technology

MediaSmarts Resources