Marketing to Teens: Marketing Tactics - Lesson

Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.

Length: 40 minutes

Overview

This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.

Learning Outcomes

Students demonstrate:

• an awareness of the influential nature of ads
• the ability to identify specific advertising tactics geared to teenagers
• an understanding about how they, as consumers, are influenced by these commercial messages
• an appreciation of their position as a desirable demographic for advertisers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit:

Lesson_Marketing_Teens_Marketing_Tactics.pdf