Marketing to Teens: Marketing Tactics - Lesson
Level(s): Grades 8 - 12
Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.
Length: 40 minutes
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
- an awareness of the influential nature of ads
- the ability to identify specific advertising tactics geared to teenagers
- an understanding about how they, as consumers, are influenced by these commercial messages
- an appreciation of their position as a desirable demographic for advertisers
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.