Marketing to Teens: Alternate Ads - Lesson
Level(s): Grades 8 - 12
Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.
Length: 40 minutes
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
- an awareness of the subtle tactics used by marketers to target consumers
- an awareness of how they respond to advertisements that use these methods
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.