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The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.
The term “Web 2.0” was coined to describe (and, in part, predict) the rise in user-created content on the Net. Recently there have been two stories that show interesting developments in Web 2.0’s evolution: bumps in the road to the anticipated convergence with television, and the rise of 2.0 as alternative journalism.