It’s been widely said that attention is the currency of the 21st Century. In an age where media occupy an increasingly central role in our lives, the need to have that media focused on you becomes intense. For no-one is this more true than for children and teens, who now expect to be connected twenty-four hours a day and for whom the Internet and cell phones are essential parts of their social lives. An interesting Facebook page, amusing Tweets, outrageous YouTube videos, even shocking photos sent by cell phone – most of us are aware of the ways that young people seek their peers’ attention. In today’s media environment, is it still possible to teach young people the value of privacy? What, indeed, does the idea of privacy even mean to today’s children and teens?

Today is Safer Internet Day, an annual international event sponsored by Insafe to promote a safer Internet for children. Recent research on Internet life has shown that the greatest threat to kids online comes from kids themselves, both in the form of risky behaviour and online harassment, or cyber bullying. Cyber bullying can take forms such as harassing e-mails or text messages, social exclusion and spreading private photos and videos, among others, and presents a particular challenge for parents and teachers because it often happens outside the home or classroom. Because the Internet has become an essential part of kids’ social lives, cyber bullying can also have more devastating effects as youth feel they have no escape.

With all the recent attention focused on stories of teenagers charged with distributing child pornography for taking sexually suggestive pictures of themselves, jobs lost due to Facebook and MySpace entries, and libel suits over blog posts, people are justifiably concerned about the permanence of material posted to the Internet. Many a teacher or parent has had to carefully explain to children or teens that whatever they post online might be seen by people other than the intended audience, and might be out there for a very long time.

Educational games have had a troubled history. At their worst, they have been neither educational nor games; even at their best they have faced scepticism from educators, game designers and especially children. The standard response to being given an educational game – This is supposed to be fun? – might be compared to finding a Brussels sprout at the centre of a Tootsie Pop. Teachers, meanwhile, are rightly concerned that the educational content of these games might be outweighed by the entertainment value. Already loaded down with curriculum that has to be delivered, many educators feel they don’t have the time to spare on anything but direct instruction.

It’s been noted more than once that for young people, the Internet is an essentially social environment: besides activities such as social networking, other popular online pastimes such as multiplayer games and even file-sharing all have social components. With all the information youth are sharing online comes concerns about online privacy – and concerns, among parents and educators, about how little concern youth often have about their privacy.

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