COM1015: Media
1. identify and describe current media
1.1 identify and describe current and new media; e.g., technology, materials
1.2 identify and describe key characteristics of each type of media (e.g., photography, print, audio or video production), given various samples
1.3 identify the message from various types of media
MediaSmarts Resources
Lessons
- Advertising and Male Violence
- Alcohol Myths
- Alcohol on the Web
- Beyond Media Messages: Media Portrayal of Global Development
- Bias
- Bias and Crime in Media
- Broadcasting Codes
- Camera Shots
- Celebrities and World Issues
- Challenging Hate Online
- Cinema Cops
- Comparing Crime Dramas
- Crime in the News
- Crime Perceptions Quiz
- Deconstructing Web Pages
- Diversity and Media Ownership
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Exposing Gender Stereotypes
- First Person
- Forensic Science Crime Dramas
- Free Speech and the Internet
- Gambling in the Media
- Gender and Tobacco
- Gender Messages in Alcohol Advertising
- Hate 2.0
- Hate 2.0
- Hate or Debate
- Hoax? Scholarly Research? Personal Opinion? You Decide!
- How to Analyze the News
- Hype!
- Images of Learning
- Individuality vs. Conformity
- Kellogg Special K Ads
- Learning Gender Stereotypes
- Magazine Production
- Making Media for Democratic Citizenship
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Talking Back
- Miscast and Seldom Seen
- Movie Heroes and the Heroic Journey
- News Journalism Across the Media: Summative Activities
- News Journalism: Definitions and Comments about the News
- News Journalism: Radio News
- Online Marketing to Kids: Strategies and Techniques
- Online Propaganda and the Proliferation of Hate
- Perceptions of Youth and Crime
- Political Cartoons
- Popular Music and Music Videos
- Scapegoating and Othering
- Scripting a Crime Drama
- Selling Obesity
- Selling Tobacco
- Sex in Advertising
- Shaking the Movers: Youth Rights and Media
- Sports Personalities in Magazine Advertising
- Television Broadcast Ratings
- Television Broadcast Ratings
- Television News
- The Blockbuster Movie
- The Citizen Reporter
- The Front Page
- The Girl in the Mirror
- The Impact of Gender Stereotypes
- The Pornography Debate: Controversy in Advertising
- The Price of Happiness
- Thinking about Hate
- Thinking Like a Citizen
- Thinking Like a Tobacco Company
- Tobacco Labels
- Truth or Money
- Video Games
- Video Production of a Newscast
- Viewing a Crime Drama
- Violence on Film: The Ratings Game
- Violence on Television
- Watching the Elections
- Who’s Telling My Story?
- Writing a Newspaper Article
- You Be the Editor
2. explore the impact media has on society, considering:
- technology; e.g., smartphones, Internet
- economics; e.g., consumerism, spending habits
- community; e.g., lifestyle, environment
- politics; e.g., grassroots movement
MediaSmarts Resources
Lessons
- Advertising and Male Violence
- Alcohol Myths
- Alcohol on the Web
- Beyond Media Messages: Media Portrayal of Global Development
- Bias
- Bias and Crime in Media
- Bias in News Sources
- Broadcasting Codes
- Buy Nothing Day
- Celebrities and World Issues
- Challenging Hate Online
- Cinema Cops
- Crime in the News
- Crime Perceptions Quiz
- Cyberbullying and the Law
- Diversity and Media Ownership
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Exposing Gender Stereotypes
- Finding and Authenticating Online Information on Global Development Issues
- First Person
- Forensic Science Crime Dramas
- Free Speech and the Internet
- Gambling in the Media
- Gender and Tobacco
- Gender Messages in Alcohol Advertising
- Hate 2.0
- Hate or Debate
- How to Analyze the News
- Hype!
- Images of Learning
- Individuality vs. Conformity
- Kellogg Special K Ads
- Learning Gender Stereotypes
- Magazine Production
- Making Media for Democratic Citizenship
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Talking Back
- Miscast and Seldom Seen
- News Journalism: Definitions and Comments about the News
- Online Gambling and Youth
- Online Marketing to Kids: Strategies and Techniques
- Online Propaganda and the Proliferation of Hate
- Perceptions of Youth and Crime
- Political Cartoons
- Popular Music and Music Videos
- Scapegoating and Othering
- Selling Obesity
- Selling Tobacco
- Sex in Advertising
- Shaking the Movers: Youth Rights and Media
- Sports Personalities in Magazine Advertising
- Suffragettes and Iron Ladies
- Taming the Wild Wiki
- Television Broadcast Ratings
- Television News
- The Blockbuster Movie
- The Citizen Reporter
- The Front Page
- The Girl in the Mirror
- The Impact of Gender Stereotypes
- The Pornography Debate: Controversy in Advertising
- The Price of Happiness
- The Privacy Dilemma: Lesson Plan for Senior Classrooms
- Thinking about Hate
- Thinking Like a Citizen
- Thinking Like a Tobacco Company
- Tobacco Labels
- Truth or Money
- Video Games
- Viewing a Crime Drama
- Violence on Film: The Ratings Game
- Violence on Television
- Watching the Elections
- What Students Need to Know about Freedom of Information and Protection of Privacy
- Who Knows? Your Privacy in the Information Age
- Who’s Telling My Story?
- You Be the Editor
3. analyze various types of media used to communicate ideas and information
3.1 critique sample projects (e.g., professional, student) regarding:
3.1.1 intent
3.1.2 project planning and execution; e.g., storyboard, script, audio, visual
3.1.3 appropriateness of layout
3.1.4 clarity of message
3.1.5 techniques used
3.2 capture and display images and/or sound with available technology
MediaSmarts Resources
Lessons
- Advertising and Male Violence
- Alcohol on the Web
- Beyond Media Messages: Media Portrayal of Global Development
- Camera Shots
- Cinema Cops
- Comparing Crime Dramas
- Deconstructing Web Pages
- Gender and Tobacco
- Gender Messages in Alcohol Advertising
- How to Analyze the News
- Kellogg Special K Ads
- Learning Gender Stereotypes
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- News Journalism Across the Media: Summative Activities
- Online Propaganda and the Proliferation of Hate
- Political Cartoons
- Popular Music and Music Videos
- Scapegoating and Othering
- Scripting a Crime Drama
- Selling Obesity
- Selling Tobacco
- Sex in Advertising
- Sports Personalities in Magazine Advertising
- The Pornography Debate: Controversy in Advertising
- Thinking about Hate
- Video Games
- Viewing a Crime Drama
- Watching the Elections
4. identify copyright restrictions and permissions and put them into practice
MediaSmarts Resources
Lessons
Interactive Resources
5. prepare and deliver a presentation using media of choice
5.1 create a design with a message and display the message, ensuring that the:
5.1.1 layout is suitable
5.1.2 image or audio is appropriate
5.1.3 message is clear
5.2 critique and evaluate own work and the work of others based on appropriateness and effectiveness of assignment(s) with respect to:
5.2.1 how well the assignment met the objectives
5.2.2 how the elements and principles of design help facilitate good composition in his or her work (if applicable)
5.2.3 the technical and creative aspects of the work; e.g., quality, uniqueness
5.2.4 areas of concern/difficulty (if applicable)
5.2.5 meeting school and community standards; e.g., appropriate language
5.2.6 the use of tools and equipment
5.3 add the selected work to a portfolio
MediaSmarts Resources
Lessons
- Alcohol Myths
- Bias and Crime in Media
- Buy Nothing Day
- Celebrities and World Issues
- Challenging Hate Online
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- First Person
- Forensic Science Crime Dramas
- Hype!
- Images of Learning
- Magazine Production
- Making Media for Democratic Citizenship
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Marketing Tactics
- Movie Heroes and the Heroic Journey
- News Journalism Across the Media: Summative Activities
- Online Marketing to Kids: Strategies and Techniques
- Scripting a Crime Drama
- The Blockbuster Movie
- The Price of Happiness
- The Privacy Dilemma: Lesson Plan for Senior Classrooms
- Thinking Like a Citizen
- Tobacco Labels
- Video Production of a Newscast
- Watching the Elections
- Writing a Newspaper Article
7. demonstrate basic competencies
7.1 demonstrate fundamental skills to:
7.1.1 communicate
7.1.2 manage information
7.1.3 use numbers
7.1.4 think and solve problems
7.2 demonstrate personal management skills to:
7.2.1 demonstrate positive attitudes and behaviours
7.2.2 be responsible
7.2.3 be adaptable
7.2.4 learn continuously
7.2.5 work safely
7.3 demonstrate teamwork skills to:
7.3.1 work with others
7.3.2 participate in projects and tasks
MediaSmarts Resources
Lessons
- Deconstructing Web Pages
- Finding and Authenticating Online Information on Global Development Issues
- Hate 2.0
- Hate or Debate
- I heard it ‘round the Internet: Sexual health education and authenticating online information
- ICYouSee: A Lesson in Critical Thinking
- Taming the Wild Wiki
- Who Knows? Your Privacy in the Information Age
8. make personal connections to the cluster content and processes to inform possible pathway choices
8.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences
8.2 create a connection between a personal inventory and occupational choices
MediaSmarts Resources
Lessons