Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people
Media Safety Tips: Tweens (10-13 years old)
Two big changes happen at this age: the beginning of adolescence and (for most kids) starting to use phones and social media. While younger kids use digital tech, for tweens it is often an essential part of how they develop and grow. They are aware of online risks like privacy invasions and stranger contact but more often in the abstract sense, having been told of them by teachers or parents instead of peers. This often leads to a disconnect between how risky they think things are and what they actually do.
Media Safety Tips: Middle Childhood (6-9 years old)
Students in the primary grades are already active users of digital technologies. While they are usually supervised when they go online there are still many issues that need to be considered. Over this period they start to integrate computers and the Internet into their daily lives. By the end they typically are highly active in games and virtual environments. They develop their ability to understand abstract concepts over this period, but these need to be introduced in the context of everyday activities. For instance, the importance of online privacy can be introduced by making them think of times or places in the home that they would want to keep private.
Working for a Living (part two)
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.