Resources for Parents - Marketing & Consumerism

Working for a Living (part two)

This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.

Talking to kids about vaping

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

Printable activities for younger children

These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.