Resources for Parents - Marketing & Consumerism

Managing media with tweens (10-13 years old)

Helping Kids Build Safe and Smart Digital Habits

There are four main strategies to help kids become resilient to online risks. We can:

Curate our kids’ media experiences;

Control who can access our kids and their data;

Co-view media with our kids;

and be our kids’ media Coaches.

Talking to kids about advertising

Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."

Dealing with Marketing: What Parents Can Do

Educate your kids about advertising and how marketers target young people

The Gimme Season

For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about Christmas. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents.

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.