The Gimme Season
For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about Christmas. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Managing media with tweens (10-13 years old)
Helping Kids Build Safe and Smart Digital Habits
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people