Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people
Media Safety Tips: Middle Childhood (6-9 years old)
Students in the primary grades are already active users of digital technologies. While they are usually supervised when they go online there are still many issues that need to be considered. Over this period they start to integrate computers and the Internet into their daily lives. By the end they typically are highly active in games and virtual environments. They develop their ability to understand abstract concepts over this period, but these need to be introduced in the context of everyday activities. For instance, the importance of online privacy can be introduced by making them think of times or places in the home that they would want to keep private.
An inch wide and a mile deep
Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.
Making Your School a Commercial-free Zone - Tip Sheet
Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.