Talking to kids about advertising
Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."
Talking to kids about vaping
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
Managing media with tweens (10-13 years old)
Helping Kids Build Safe and Smart Digital Habits
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.
Parent Tip Sheet: Surviving the gimme season
For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about the holidays. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents. Of course, few parents want to be Grinches – we all want to make our children happy – but there can be a middle ground between giving in to pester power and canceling the holidays altogether. Here are some tips on how to control holiday consumerism:
Managing media in middle childhood (6-9 years old)
Helping Kids Build Safe and Smart Digital Habits
Parents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.